Want to boost your business? Create a package. Something unique, something special. Offer it at 10x your normal price. Suggested by Patrick Schwerdtfeger. (More suggestions at Write Nonfiction Now!)
What? My heart starts racing. My armpits start sweating, I’m getting excited.
I imagine a retreat center. In the mountains, beautiful and serene. Eagles fly in the sky, trees stand tall. The theme is failure applause. To celebrate our efforts, and accept our failures. To free us of attachment to results, comparison with others and to life now. Building blocks: Individual coaching. Healing work. Group sessions. Silent meditation and creative arts.
And ask $2000 for it? Are you kidding? I don’t think I add enough value to ask that! I don’t think I am better than any of the other fantastic coaches out there! I don’t think I am worth that money!
And yet… Something tickles me. No one needs to sign up for my package. I can see it as play. To play being a successful, confident business woman.
I giggle. I think of a game my sister and I played at my grandma’s house, when we were young.
My grandma lived in a park, opposite a castle. There were trees around the house, a lake, rhododendrons. Visitors strolled on the premises, enjoying the beauty.
My sister and I would get dressed up in long, white dresses. Fancy shoes, lace gloves, brimmed hats. Then walk up and down the balcony, waving at people passing by. Graciously. Self-confident. Happy. We are princesses. We smile, and they smile back. What I never had the courage to do in normal life, I am perfectly happy to do in play.
Life is play. My business is play. I create a unique offer and ask 10x of what I feel comfortable with. Just for fun. I smile. I see people smile back.